FAQ

Are Feedback Forms Useful?

Online forms are wonderful tools for collecting customer information, but not all forms are created equally. Some online forms are linked to a database so when data is entered via the web, it’s stored for future use. Other online forms are designed to capture the data and send the information via e-mail to someone in the company, and the data is not stored anywhere else. Another way a form can be set up is to collect data into a text file or csv file format and e-mail the company administrator. Each type of form involves different setup costs and programming requirements.

Forms also have other features like auto-responders for notifying recipients that their information was received or for sending them that special download you offered on your website. Be upfront about what you want your form to do, if you want your data stored, and how you want your users to be notified or redirected once the form is submitted.

We at Clacton Website Builder recommend WP Customer Reviews

Do I need a simple, sensible Web address

Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address. We don’t recommend using – i.e. essex-villages.com

We usually recommend the .com domain as users are familiar with that extension when they enter a Web address. For non-profits or organizations, I usually recommend using a .org domain for branding purposes, but also recommend having a .com version of the domain in case a user accidentally types the .com address. Here in the UK we often use the .co.uk address, which is very cheap at present.

Do we need a Club Web Site?

It goes without saying that a dynamic and interesting web site is critical nowadays, perhaps the most important. Prospective members, event registrants and current members will usually go to the web site first to learn about the club and your upcoming events.

A web site must be part of an integrated marketing strategy, helping to promote the club and its programs and events; highlighting the strengths of the club and the benefits of joining; and showcasing the good times that people will have or the valuable information they will learn by joining.

Web sites can be used for many things besides promoting the club. They can be repositories for documents and photos and event reports. They can explain club policies and allow members to vote on issues large or small.

Do we need a Password Areas?

Some websites require users to enter a username and password. This feature is often implemented because the website has one or more of the following needs:

  • a secure area for viewing content
  • contributor login for adding content
  • registration for comments
  • shopping carts

When creating a password area, think about how users will login–using e-mail address and password or username and password? Having visitors use e-mail addresses is a way for you to monitor and keep members from duplicating memberships. You then need to consider what the process is for your users to change their e-mail addresses, for instance, through an account settings area. The second feature you want to think about here is the password and a common item known as the “forgot password” feature. This feature will allow users to retrieve their existing password or have the system assign a new one. The question is which way would you like this feature to work? Or are you thinking of a third option–sending those users to a link that prompts them to create a new password?

Do we need a Website Privacy Policy?

Many new website owners want to ignore the privacy policy for their site because there isn’t a lot of clear information on needs and requirements. The privacy policy for a website is a very important element. A website privacy policy is the declaration you are making to your website visitors about what you will do with information gathered from them, how you are gathering that information & how the information will be stored.

We at Clacton Website Builder recommend Auto Terms of Service and Privacy Policy

  1. The biggest topic is collection of personal data. If your site is collecting this type of information you really should be explaining to your users (through your privacy policy) what you intend to do with that data.
  2. You should be clearly explaining how you collect private data through your website. Does your website utilize cookies or an online account system?
  3. If your website is an eCommerce website utilizing third-party merchant services there may be requirements your site needs to meet to comply with their terms.
  4. How do you store the information you collect?
Do we use a Secure Hosting Platform?

Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers.

It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running, It is also very important to keep your content management system updated in order to stay one step ahead of the hackers, we at Clacton Website Builder recommend Anti-Malware Security and Brute-Force Firewall plugin and use good quality hosting company.

How do I easily navigated a site map?

Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for.

Be sure your navigation is clearly laid out. I always recommend using dropdowns in the navigation menu so the visitor can see the content under every heading from virtually any page. You want to make it very easy for your visitors to find what they are looking for, or what you want them to know

How important is SEO?

Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine.

You don’t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly.

That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly.

SEO is search engine optimize – something we take very seriously at Clacton Website Builder.

What are Content Management Systems

Content is the heart of today’s websites, and managing that content with a content management system is one of the most import decisions you need to make. Your CMS is the foundation for the growth of your website. Evaluating the right CMS is also one of the most difficult processes because of the various opinions, options and functions available in today’s marketplace. The key here is to clarify your needs first. What do you need your content management system to do? Do you want your CMS to provide SEO-friendly URLs and individual page control for titles and metadata? Will your CMS need to support different layout designs for different sections? Will you be adding new features to your website in the next few months? What functions are you planning for? For example, will you be adding video, additional forms, a blogging feature or possibly a member area? The point is, you want to know if the CMS system you choose is scalable. How is it scalable? Are there third-party applications already designed and ready to work with your CMS, or will your developer have to write something from scratch?

Our preferred CMS is WordPress using a suitable themes from an endless list.

What kind of website does our Masonic lodge require?

Masonic websites are becoming increasingly popular and many Lodges are now on-line. In addition, many Lodges use the internet to distribute information, such as summonses and the details of social events. Aspiring web masters often enquire about the content of Masonic websites. In general terms, Masonic websites, in particular those pertaining to a Lodge, tend to follow a standard format and are therefore relatively simple to design. Inspiration can be sought by referring to other Masonic websites.

What Useful content for Charity Websites?

How does a charity get the most out of its website? It needs to let users find out information about the charity, but the main objective of the site is to get pulic involved with the charity, usually resulting in the user donating money or time.

A mission statement

A quick summary to inform interested people what the charity or charitable event is about.

How sponsors will be helping

Let your users know what you do with their money once they sponsor. They’ll want to know how they’re making a difference to someone’s life.

Photos of people the sponsors will be helping

Help users identify and visualize the people they’ll be helping.

Donate button (Call to action)

The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.

Keep in touch

Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.

How can people help

Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.

Who owns Copyright?

As with all copyright work, you should first obtain permission from the copyright owner before you use someone else’s work. You should also be prepared to pay a fee, as many photographers will charge you for using their work.

Only the copyright owner can give permission, so you should contact the photographer, or his or her company, directly for consent. For images published on the Internet, it is typical to contact the webmaster of the site in the first instance, unless the site provides contact details for the owner of the images.

The copyright owner has no obligation to allow you to use their work, and can refuse permission for any reason.

Copyright notices

We do recommended that you mark your work with a copyright notice, as this makes it clear that copyright exists, and helps to deter infringement. Please see our fact sheet P-03: Using copyright notices for information on wording you notices.

For traditional prints, it is customary to use a stamp to mark the copyright notice and the copyright owners contact details on the back of the print

If you display your photos online, you may choose to use photo editing software to place a simple copyright notice across the image, (typically this will appear in the bottom corner). Ideally it should include the address of the web site so that it is clear where to go to find contact details.

For electronic images, it is also possible to include the copyright/contact details in the file properties. Under Windows for example, right clicking on a image will allow you to bring up the properties dialogue where you may enter details about the file, (though this will only work with certain file types). More typically, your image software will provide a way to insert comments into the file; this is preferred as these are harder to remove.

Watermarking may be worth considering if you have a lot of valuable images on your site.

Why use Customer testimonials?

Honest words from others help make your products or services more tangible to customers who are visiting you online.

Reviews help your potential customers to build trust in you, especially if you are new, and they help shoppers to confirm whether the product or services meet their needs.”

Will our website contain contact information?

You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.

The best place for the contact information is the top left or top right corner of the home pageIt is also a good practice to include contact information in every page of the website in the footer or side bar, which helps the visitors to find it more easily.

We recommend Contact Form 7 in conjunction with Flamingo and Contact Form 7 Redirection for a comprehensive contact solution.

Your website needs clear description of who you are?

Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage